TTF Kolkata Sets The Wheels Of Travel & Tourism In Motion Again

Debasish Chattopadhyay

Kolkata: The year 2021 is beginning on a hopeful note for the travel and tourism industry. With the vaccination drive underway, traveller confidence seems to be coming back. Air travel has exceeded 85% of its pre-covid levels. There is already a strong revival of demand for domestic leisure travel and hotel bookings have reached three-fourth (75%) of pre-covid levels.
While international travel may restart later in the year, business travel within India has also recovered almost half-way (50%) and is soon likely to reach the levels of previous year, according to leading travel agents.
TTF Kolkata, the oldest travel trade show in the country is back on the ground, manifesting the revival and setting the wheels of the tourism industry in India with confidence. The 2021 edition of the show is bringing the best and most of the travel industry under one roof for reviving and restarting tourism in India. More than 140 exhibitors and representatives from 15 states are showing up at TTF, from 26-28 February at a brand-new venue Uttirno in Alipore, in the heart of the city.
TTF Kolkata was inaugurated on February 26 in the presence of Nandini Chakravorty, Principal Secretary, West Bengal Tourism, state tourism officials from all over India, and stalwarts of the travel and tourism industry .
“We are extremely happy to report that the confidence in domestic travel is growing by leaps and bounds”, said Sanjiv Agarwal, Chairman & CEO, Fairfest Media, the organisers of TTF – the oldest and largest travel tradeshow network in India. “This is the reason we launched a special series of shows in Kolkata, Ahmedabad and Mumbai in Feb-Mar this year, to assemble pioneers in reopening travel destinations, to market in the top three markets in India.”
West Bengal Tourism has joined as the Host State of the show while Gujarat is the Premium Partner State and the Statue of Unity the Partner Destination. Uttarakhand and Rajasthan are the Partner States. Himachal Pradesh, Tamil Nadu, Jammu & Kashmir, Uttar Pradesh, Nagaland, Tripura and Jharkhand have come onboard as Feature States, alongside key private players from DMCs, the hospitality sector, aviation and others. Air India is the Official Partner of the show this year too. India Tourism also has a big presence at the show, like every year.
This year, TTF Kolkata is also hosting a panel discussion on Domestic tourism: Leading the way in reviving travel & tourism in India, right after the inaugural ceremony. In addition, Rajasthan Tourism is hosting a destination presentation for travel agents. Some other tourism boards might host similar presentations on the remaining days of TTF Kolkata.
The show will be open to travel trade visitors only on 26th February, from 11 am to 7 pm and on 27th February, from 11 am to 2 pm. The second half of the second day and all of the last day of will be open to all.