Emami launches new hand sanitizers to fight COVID-19

Ankur Bhattacharya ; Kolkata , 17 April : As demand for hand sanitizers has now reached a new high across the country and abroad in the wake of COVID 19 pandemic, Kolkata headquartered FMCG major Emami Limited here on Friday launched a new hand sanitizer in large scale under its flagship skincare brand BoroPlus to meet the growing demand.

The new ‘BoroPlus Advanced Anti-Germ Hand Sanitizer’ is powered by the natural antiseptic qualities of Neem and Tulsi with an alcohol base of 70 per cent and is clinically proven to kill 99.99 per cent of illness-causing germs within seconds, claimed Priti Sureka, Director Emami Limited here today.
Speaking over phone after the launch, Sureka said BoroPlus Hand Sanitizer was suitable for frequent usage throughout the day with no damaging effect on the skin owing to its antiseptic action and moisturising properties.

‘It not only helps to keep hands germ free but also leaves the skin soft, with increased anti-microbial resistance’, she claimed adding ‘Emami has also ensured the maximum available production capacity in order to bring an effective product to consumers in the shortest possible time, given its dire need at the current juncture.

‘We will leverage our strong distribution network as well as modern trade and e-commerce channels to make the product easily available.’, she said replying to a query.