Altroz launched to redefine the Gold Standard in Safety, Design and Driving

Staff reporter ; Kolkata, January 23 : Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version.

To be available in five trim levels across all Tata Motors authorized dealerships,Altroz is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language, said Pratap Bose, Vice President – Global Design, Tata Motors.

Launching the new car for the Eastern Indian market here this afternoon, Bose said with its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, Altroz has set the Gold Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight.
‘We are confident that this product will not only deliver the best driving experience, but would also set new benchmarks as we set foot into the premium hatchback segment, remarked Bose further.

Equipped with a 17.78 cm touchscreen Harman infotainment and class leading acoustics, the Altroz also comes with Voice command recognition, Apple Car Play, Android Auto and the Turn-by-Turn feature, ensuring a seamless experience., Baose said adding with its powerful petrol and diesel engines along with a fine-tuned suspension, the Altroz truly gives the customer a dynamic driving experience. The Cruise Control feature along with multidrive modes ensure comfortable driving.