TATA STRUCTURA CELEBRATES THE UNBREAKABLE SPIRIT OF THE PARA-ATHLETES

Debasish Chattopadhyay ; Kolkata:
Tata Structura in collaboration with SVF Entertainment Private Ltd. announced the release of the “Ekla Chalo Re” campaign on August 7 through a video conference broadcasted from Kolkata. The campaign has been conceived in the form of a Bengali music video, which is a rendition of Rabindranath Tagore’s “Ekla Chalo Re” song combined with the mesmerising vocals and music of Anupam Roy. Originally created for inspiring the freedom movement, the song “Ekla Chalo Re” stays relevant even today, especially during these testing times. The music video features leading para-athletes in the field of cycling, swimming, track, field sport and football, who despite obstacles have made significant achievements in their lives. By celebrating the undying spirit of para-athletes, the music video aims to inspire others to never give up on their dreams and show how dreams take shape when you start protecting it.
Tata Structura, the brand of structural steel tubes from Tata Steel, has supported the imagination of many engineers and architects in building landmark structures like airports, metros that has inspired the country. Tata Structura will continue to be a source that support aspirations.
“Amid the pandemic, inspiring others to never give up on their dreams and to keeping moving forward is need of the hour. We hope that this music video will ignite that spark of protecting dreams”, said Praveen Shrivastava, Chief of Marketing & Sales (Tubes), Tata Steel.
Arindam Biswas, Head – SVF Brands said: “We want to consciously spread the idea of self-reliance highlighting the prowess of these para-athletes, who move ahead with their head held high through all odds. We wanted to highlight their stories that inspires us to more forward no matter what. It has been a memorable journey in developing and executing this campaign, are excited to bring forward more such interesting branded-content with Tata Steel group.”
The music video has been released today on Tata Structura’s and SVF’s official social media channels.
Video Links:
https://bit.ly/Ekla_Cholo_Re
https://youtu.be/i5hQ6yBfZRE