Tanishq brings Akshaya Tritiya online this year

Debasish Chattopadhyay

Kolkata: Tanishq ,
India’s leading and most trusted jewellery brand from the house of Tata 
announced on Sunday its plans of taking Akshaya
Tritiya online
this year. Tanishq started
its Akshaya Tritiya Offer from 18-27April  on
its e-commerce platform; www.tanishq.co.in .
Once the situation returns to
normalcy and services resume, the customers can either opt to go to the store and pick up their jewellery or get it delivered to
their doorstep.
Akshaya Tritiya is also a traditional anchor for a lot of Tanishq’s customers, nearly 54% of its regular
Akshaya Tritiya buyers expressed their interest to pursue the tradition of bringing gold as a harbinger of good times. Customers can
choose from a wide range,of items.
Speaking on the importance of the occasion, 
Ajoy Chawla, CEO, Jewellery
Division at Titan Company Limited, says “We
decided to celebrate e Akshaya Tritiya this year in a
unique way. Not only it celebrates the promise of prosperity, it also celebrates resilience, courage, & strength in these uncertain times. We
are reaching out to customers to put out collective belief
and hope in the tradition for a new beginning, and usher in a brighter tomorrow.”
He further adds, “Gold is always a safe haven as compared to other instruments. For
Indians, gold is beyond an adornment metal. It is a symbol of security. So it symbolises beauty with the purpose of appreciating returns. Akshaya
Tritiya is the time when a lot of customers buy wedding jewellery.”

In the conclusion he said, “Contactless shopping experience throughout will be a new experience
for us and for our customers as well. We have trained our retail team in the process. They are prepared to deal with our customers in the virtual world. We have launched new technology initiatives such as video calling feature, live assisted chat on our website
and setting up of a remote war room to resolve any customer query in real-time to name a few. Creating unique experiences and superior customer services for our customers are at the heart of Tanishq.”
Customers can visit http://www.tanishq.co.in/offers for
detailed offers, he added.