Kolkata: Digital platform of healthcare SastaSundar.com successfully organised a digital poem campaign to demonstrate the organisational unity in the face of the ongoing Coronavirus crisis.
Additionally, all the employees of Sastasundar.com have contributed their ‘One Day’ salary to PM-Cares Fund to help it fight the pandemic on Wednesday.
Originally written in Hindi, the poem ‘Hum Jeetenge’ as penned by the Founder & Executive Chairman of SastaSundar.com, B L Mittal, was also translated in Bengali and English and recited, in all three languages, by the employees. The entire campaign was conducted within the safe walls of the employee homes/ office stations, as applicable during this lockdown phase.
In tune with the official health directives, some of the lines of the poem read as:
Dare Nahi, Ruke Hain,
Ek Kadam Piche,
Par Jhukenge Nahi,
Kuch Hoga Nuksan Hamara,
Par Darenge Nahi.
Sabun Se Dho-Dho Kar Marenge Hum,
Dare Nahi, Jitenge Hum.
Dur Rahkar Karenge Hamla,
Mask Pahnkar Sambhla-Sambhla,
Tumko Badhne Nahi Denge Hum,
The idea is to spread the message of the three weapons of Safety – Social Distancing, Hand Sanitisation and Compulsory Use of Face Mask, not only among the SastaSundar employees, but to everyone in general, via this creative mean.
The videos are being shared and circulated on various social media platforms, at both the employee and organisational level.
Collage videos in all three languages are available for viewing on the company’s official social media handles:
All services of SastaSundar are fully operational in the lockdown phase. The organisation endeavours to stand strong by the people in these trying times.
It can be noted that
SastaSundar.com is a digital platform of healthcare supported by a network of physical counselling and service centres called ‘Healthbuddies’. The service verticals of SastaSundar are Pharmacy, Diagnostics and Wellness.