Ripple Fragrance launches new DNA-Deo on the Go in Eastern India

ST Bureau

Kolkata, 4 January : Ripple Fragrance,the wholly owned subsidiary of the Rs 4200 crore Mysore based N R Group,here launched a unique and convenient deodorant for men called ‘DNA-Deo on the Go’ to grab the steadily expanding fragrance market of Eastern India on Friday.

Announcing the Group’s commitment to produce a wide range of household and commercial products ranging from Agarbatti to world class aerospace components for different types of customer base,Anik Banerjee, Chief Business Creator, Ripple Fragrances,said here this evening that the product range was launched close on the heels of the successful launch of DNA perfume quickie, whcih had already become very popular among large sections of customers both because of their quality and very competitive price range.
He said these latest deo spray canister would be available in four exotic variants called Blue Suede,Glam and Glitz,Xtreme Sport and Diablo – first across the state before pan India soon at a cost of only Rs 100 per canister.

We have been growing by more than 25 per cent year on year basis in view of the great demand for such products in the Indian market particularly among the young generations’, Banerjee said adding currently they had been enjoying over 20 per cent share of the country’s vast deodorant and fragrance markets on the basis of their unmatched and very high quality products.