MS Dhoni goes ‘All In’ as he becomes the new face of PokerStars India

Debasish Chattopadhyay

Kolkata, July 22: PokerStars India, one of India’s most popular online poker portals, announced India’s cricketing legend and ex-captain, Mahendra Singh Dhoni as its new brand ambassador.

To mark his ambassadorship with the brand, MS Dhoni stars in PokerStars India’s latest campaign – ‘I’m In’. ‘I’m In’ celebrates the attitude of PokerStars and its players who are always seeking to challenge themselves and each other, jump into new experiences and learn new skills. People of all walks of life are welcomed by PokerStars to answer the call of the thrill and this features heavily in the campaign which includes three films starring the cricketing champion. Dhoni can be seen enjoying a game of poker with three unique personalities, while inviting others to join in the fun game of skill and thrills.

“I am excited to be associated with the PokerStars family. The thrill, the excitement, the pressure, and the competitiveness of it – these are just some parallels I can draw between poker and cricket. In the last few years there has been a change in the mindset of people when they think of online Poker. Online Poker like any game of skill requires one to be strategic and play responsibly. Slowly but surely it is being recognized as a sport that is fun and quick to learn but rich in its complexity. With this collaboration we hope to take online Poker to a larger audience.” said MS Dhoni when unveiled as PokerStars India’s new Brand Ambassador.

“It’s already well established that MS Dhoni, who has led India to many international victories, is one of the all-time cricketing greats. What is less known is that his Zen-like poise, combined with his ability to make fearless decisions, make him a perfect poker player and a truly valuable member of Team PokerStars India. With MS Dhoni at its heart, the campaign showcases how poker is a game for absolutely anyone, a truly universal sport. We cannot wait to see the response of our audience and players across the country,” said Ankur Dewani, CEO, Sachiko Gaming.

It can be noted that PokerStars.IN is operated by Sachiko Gaming Pvt Ltd, an online skill game provider which is a part of Sugal & Damani Group. Sugal & Damani Group is a leading business house primarily dealing with lottery and gaming businesses and is the largest state government lottery operator in India. It is one of the major players operating other games of skill like rummy, quiz, and fantasy sports under the KhelPlay brand. Apart from lotteries and gaming, Sugal & Damani Group also has interests in information technology, e-commerce, payment services and real estate.

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