Mimi unveils Tanishq’s exclusive Pujo collection-Shaaj

Debasish Chattopadhyay

Kolkata, September 21: Pujo is not just a festival but an emotion for Bengalis and with the Durga Pujo fervour is setting in, Tanishq, India’s largest and the most trusted jewellery brand has introduced its exclusive Pujo collection called ‘Shaaj’ to adorn the Durgas of today that is every woman in Bengal during Pujo celebrations.

Pujo is a festival that is all about adornment- adornment of Pujo festivities that comes along with the adornment of oneself as well as their loved ones for the festival. Shaaj is deeply rooted in the traditional Bengali designs crafted in yellow gold and also infuses a modern, more contemporary touch as well. Celebrated Bengali actress Mimi Chakraborty launched the collection on Tuesday in Kolkata.

Shaaj is a special collection crafted with utmost love and dedication by Tanishq’s master karigars to add more beauty to your Pujo celebrations than ever before. Bengali karigars at Tanishq have put their heart and soul into designing each piece of Shaaj with intricacy. This collection features quintessential Bengali jewellery designs like Paatihaar, Shitahaar, Chandbaali, Jhumkos, Lohori, Bala, Churi, Chur, Mantasha, Kharu, Rotonchur and more to choose from and in the signature Tanishq style, all of these designs are infused with a contemporary touch as well. Tradition, craftsmanship and design – this stunning collection is a confluence of all that and more.
Shaaj, starts at Rs 10,000 only and is available at Tanishq stores across West Bengal.

With their campaign ‘Utshob Amader, Shaaj’o Amader’, the brand urges Bengali women to find their perfect Shaaj with Tanishq and bring home celebrations and prosperity. As part of Pujo festivities, Tanishq is also offering an exciting offer that will help customers add to the festive cheer. Customers can now get Up to 25% off on Making Charges of Gold and on Diamond Jewellery Value. Offer valid for a limited period only during Devi pokkho.

Speaking on the collection launch Amit Dharap, Regional Business Head -East, Titan Company Limited said, “Tanishq as a brand values and has always celebrated the craft and the craftsmen equally. Like every year, this year too our Bengali Karigars are the ones who have put their heart & soul into crafting each piece of this exquisite collection to adorn every Bengali woman this Pujo. This year, we especially celebrate them, our Bengali Karigars, who truly are the soul and pride of Tanishq. The collection that they have crafted with so much love and dedication, features more than 150 stunning jewellery pieces for our customers to adorn and revel in the festive season as we offer our prayers to Maa Durga together.”

Speaking on the occasion, Mimi Chakraborty, said “Pujo is not just a festival, it is a feeling…an emotion. Each year, I look forward to Pujo celebrations like any other Bengali and equally look forward to Tanishq’s exquisite designs that add a special sparkle to my festivities. With the Pujo Pujo gondho in the air, I am more than honoured to launch Tanishq’s exclusive Pujo collection- Shaaj, today.

Shaaj has been crafted by our very own Bengali Karigars of Tanishq and will perfectly complement your ethnic and ethno-contemporary shaaj for Pujo. It is sure to appeal to the women of today who are modern in their outlook, yet firmly and deeply rooted in their traditions. This Pujo, adorn yourself with Shaaj by Tanishq and revel in the celebrations. With abundant blessings from Maa Durga, here’s wishing everyone a happy and safe Pujo”