Kolkata, 10 January :As India’s Rs 40,000 crore Office Furniture business continued to grow by over 12 per cent on year on year basis in spite of the alleged economic slowdown, Godrej Interio, a Rs 2400 crore leading furniture brand,has now decided to make a deeper foray in to Eastern India to further hike the company’s market share in the coming years.
Disclosing the company’s overall plans to sustain its 25 per cent odd annual growth in business as the country is all set to come out of the economic slowdown phase with increasing demand in almost all sectors, Godrej Interio Chief Operating Officer Anil Mathur told here today that after attaining the Rs 2400 crore business target last year, comprising the Office furniture business of Rs 1500 crore and that of Home furniture business of around Rs 900 crores,they were now all set to reach the Rs 3,000 crore mark by March next (2019-20).
Elaborating several innovative ideas of the company in terms of office furniture,Mathur said in tune with the present trend they had recently launched the country’s first of its kind Experience Centre of ‘Social Office in Mumbai followed by another in the City here today providing the first hand experience of a social workshop for new generation employees.
Claiming a huge growth prospect of this new concept of unique office furniture segment with eco friendly products, Mathur further informed that in spite of stiff competition from a number of reputed foreign players including those from Germany and France, Godrej Inferio had already captured 25 per cent share of the Rs 200 crores market so far in India.
About their plans for Eastern India where the office furniture business has been growing at an average rate of 35 per cent per annum, Mathur said apart from intensifying their retail network and strenthening the field staff they had already opened a number of exclusive outsets not only in and around Kolkata, but also in several other smaller cities and towns across the Eastern and North Eastern Regions.
The market for social office was still at nascent stage with an expected 12 per cent annual growth,he said and hoped that both the private and the government corporate world would soon pick up the trend of converting their offices in to a Social Office with average spending.
An average 1000 square feet Social office would cost around Rs 50,000 for providing a lifelong company’,Mathur claimed and reiterated that all their products were internationally accepted pollution free and eco friendly.