Anthem aims to highlight the influence of collective willpower to sail through the ongoing crisis while maintaining social distancing

Debasish Chattopadhyay ; Kolkata: SBI Life Insurance, one of the most trusted life insurance companies in India, on Monday unveiled the emotive ‘WE CAN, WE WILL!’ anthem that reiterates the power of collective unity and solidarity to fight the spread of Covid-19. The anthem works as a clarion call to rally the nation in the face of current challenges, the theme ‘WE CAN, WE WILL!’ signifying that no challenge seems too big when we are united together.

The anthem was conceptualized by Be the Bee and the video featuring 27 TV celebrities from various parts of the country was executed by Mindshare. Establishing a regional connect, the TV celebrities can be seen singing the ‘WE CAN, WE WILL !’ anthem from their respective homes in local languages like Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese and Odia, thereby reflecting the nation’s true spirit of unity in diversity.

Please click on WeCanWeWill YouTube playlist link: http://https://www.youtube.com/playlist?list=PLTZvsa2TEwgkuwwZk-xp_hoM1yzTUwuXr

Bengali Link:  http://https://www.youtube.com/watch?v=TimtyXc26bM&list=PLTZvsa2TEwgkuwwZk-xp_hoM1yzTUwuXr&index=3&t=0s                                                                                     

SBI Life is also leveraging digital tools to foster further camaraderie among citizens in times of social distancing. Viewers can create their own personal video by visiting the microsite www.sbilife.co.in/WeCanWeWill to lip-sync the WE CAN, WE WILL! anthem, thereby spreading the message of staying united together in the current challenging times.

Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance, said, “The Corona virus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life and the entire nation is exploring solutions to tide through this crisis. In these current times of self-isolation, the ‘WE CAN, WE WILL !’ anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power WE CAN and WE WILL overcome the biggest of challenges.”

He further added, “By collaborating with local TV celebrities singing the anthem in their respective regional language we hope to lift the spirits of individuals and communities across the length and breadth of India. These are admittedly challenging times, but we truly believe that our collective force as a nation should not be undermined, as no challenge is daunting enough to overcome with India’s unique strength of unity in diversity; together, WE CAN, WE WILL ! protect our nation.”

Neel Bhattacharya, famous Bengali TV actor said, “Every time I hear the ‘We Can, We Will’ anthem, it inspires me to stay strong and united in this fight against Coronavirus outbreak. While we all are going through tough times, if we stay united then we surely will come out victorious. I request everyone to stay at home. We need to do this not only for ourselves but for our families and the entire nation as a whole. Show it to the world that we are fighting this together by singing ‘We Can, We Will’.”
Ushasi Ray, famous Bengali TV actresses said, “I strongly believe that every individual must adhere to the social distancing guidelines set by the Government authorities and do their bit in fighting against the coronavirus pandemic. ‘We Can, We Will’ anthem underscores the spirit of unity and reassures that however, big the hurdles, debacles, however, difficult the situation is, we will surely overcome them when we stay united together.”

It can be noted that
SBI Life Insurance Company Limited (“SBI Life”/ “the Company”), incorporated in the year 2000, is a joint venture between State Bank of India and BNP Paribas Cardif S.A. and is one of the leading life Insurance companies in India. SBI Life has an authorized capital of 20.0 billion and a paid up capital of 10.0 billion.

The Company is listed on National Stock Exchange (“NSE”) and The Bombay Stock Exchange (“BSE”).